A Very Short History Of The Pendulum Clock Part 2 – “At The Sign Of The Mermaid In Lothbury”

In part one we traced the development of the pendulum clock from early beginnings in China around 1100, to the improvements made in Italy then Holland in the 1600’s.

Now we can take a look at English clockmaking up to the point where the grandfather or longcase clock as we recognise it today appeared.
Here is an advertisement, which appeared in the London paper “Commonwealth Mercury” in November 1658 – – – – –

“There is lately a way found for making clocks that to exact and keep equaller time than any now made without this Regulator (examined and proved before his Highness the Modern Design Clocks Lord Protector by such Doctors whose knowledge and learning is without exception) and are not subject to alter by change of weather, as others are, and may be made to go a week, a month, or a year with once winding up, as well as those that are wound up every day, and keep time as well, and is very excellent for all House Clocks that go either with springs or weights; and also Steeple Clocks that are most subject to differ by change of weather. Made by Ahasuerus Fromanteel, who made the first that were in England. You may have them at his house on the Bankside, in Mosses Alley, Southwark and at the sign of the Mermaid, in Lothbury, near Bartholomew Lane end, London”

I’ll bet the guy who wrote that went off to America selling Snake Oil shortly afterwards – – – –

What the advert is telling the people of London is that the pendulum had arrived in England at last, and clocks were for the first time reasonably accurate, certainly to within a few minutes a week. The other give away here is the name of the clockmaker, Ahasuerus Fromanteel was a Dutchman living and working in England, this explains how an obscure book written in Dutch came to be recognised so quickly in England, one of Fromanteel’s sons, John, was sent over to Holland to learn about making pendulum clocks from Salomon Coster, the clockmaker who made the clocks for Huygens and by a happy accident he was there within 11 weeks of Huygens being granted his patent for the pendulum.

Select a Casino

Gambling on the Internet has come up in a big way in the past few years. It has become an easy, convenient way to play some of the most popular games like Poker,BlackJack,Roulette,Baccarat, Video Poker, Slots, etc. that offer you the highest potential for maximizing your winnings or minimizing your losses, and are usually a part of every player’s game plan. You could choose to play alone or with other players, enter tournaments or play for the big jackpot- all in the comfort of your home!

Online casinos are perfect for you, if you:

1. Don’t like the noise, distractions and glitzy ambience of traditional brick and mortar casinos.

2. Like to play at odd hours, without the inconvenience of having to drive to a casino at those odd hours!

3. Are a novice, and would like to practice your favorite games and get acquainted with their rules and finer aspects thoroughly before going on for professional gambling, or before taking on the additional distractions of a brick and mortar casino.

4. Are a novice, and would like the option of getting free money play, so that you may practice without the risk of losing real money.

Different types of online casinos

The Internet is flooded with hundreds of online casinos, most of them, more or less, similar on the surface. You can select a casino once you are aware of the different types of online casinos and what they offer. Broadly speaking, online casinos can be divided into two broad groups based on their interface:web-based casinos and download-based casinos (there are some online casinos offer more than one interface):

Web-based casinos: Web-based online casinos are websites where users may directly play casino games without loading any software to the local computer. Games are mainly presented through browser plugins of Macromedia Flash, Macromedia Shockwave, or Java and require 먹튀검증 browser support for the above-mentioned plugins. Also, bandwidth should be adequate as all the graphics, sounds and animations are loaded through the web via the plugin. A very small number of web-based casinos allow games played through a plain HTML interface.

Download-based casinos: Download-based online casinos are the most common of online casino web sites. Anyone using these websites would need to download certain software to play casino games. Once the required software has been installed, it connects to the casino service provider and handles contact without browser support. One advantage of download-based casinos is speed, since there is no need to load graphics from the Internet. The downside is that, there is an initial download time to install the program. There is also the risk of the program containing malware (though this is very uncommon).

There are also additional differences like the gaming environment and quality of interaction that, though minor, do differentiate one casino from another in terms of overall experience.

Checks to keep in mind while selecting an online casino

Being acquainted with the basic differences between different casinos and knowing your options is the first step towards selecting a casino. Once this is done, you can analyze and short-list a suitable online casino on the basis of some important parameters and check points listed below:

1. Is the casino licensed? There are plenty of unlicensed, illegal gambling casinos, which are nothing more than money scam operations.

2. Where is the casino licensed? While online casinos licensed in Antigua and Barbuda, Australia, Costa Rica, Cyprus, Gibraltar, Kahnawake, Netherlands Antilles, United Kingdom and the West Indies are recommended, online casinos licensed in Eastern Europe should be approached with extreme caution.

3. Does the casino offer 24×7 phone, fax, live chat and email support? It might be a good idea to actually call up on the numbers listed and find out about the payout time, policies, etc.

4. Is the online casino officially recognized by various gaming bodies and authorities? For instance, are the payout percentages of the online casino independently reviewed by auditors such as PricewaterhouseCoopers?

5. Casino software providers such as iGlobalMedia, Microgaming, Playtech, Random Logic, Real Time Gaming and WaterLogic are very popular and each enjoys an excellent reputation in the online gambling industry.

Once you have successfully judged an online casino on all the above points, you can be more than reasonable sure of a good, interesting, positive gaming experience. Though these guidelines may not provide a 100 percent security, they do make a very good checklist when choosing an dollaronline casino to play at.


Bank Rates Are Not Equal

People considering their speculation alternatives are frequently inspired by endorsements of store as feasible venture vehicles. Testaments of stores, likewise ordinarily alluded to as CDs, offer financial specialists various points of interest. Those that are not ready to go for broke with their well deserved cash favor CDs since they present ostensible budgetary dangers. One reason that CDs are okay venture alternatives is the way that most CDs are sponsored by government store protection. Compact disc bank rates are ordinarily higher than those of different sorts of records, for example, investment accounts. These variables make CDs an appealing venture alternative for some, particularly in unsure monetary occasions.

Before you buy a CD from a bank, business firm, or frugality establishment, you will need to be certain you completely see how CDs work. Since it is significant that your speculations give you the most ideal returns, it will be critical to peruse the fine print and cautiously examine Soleil Bank all divulgence explanations. Moreover, you will need to contrast CD bank rates with guarantee you get the most ideal rate conceivable. Compact discs can be a brilliant venture device when you pick shrewdly.

All CD Bank Rates Are Not Equal

Just on the grounds that a bank flaunts the most elevated CD rates doesn’t really imply that their speculation item is the one you should choose. This is particularly valid if CD bank rates are essentially higher at one bank than they are at other practically identical loaning organizations. At the point when rates are incredibly high, the CD may not be upheld by government store protection or the CD may introduce some other hazard to the financial specialist. Hence alone, it is basic that you completely comprehend the speculation device that you are thinking about acquiring.

It will be to your greatest advantage to search around and analyze the CD rates offered by different moneylenders. Thusly, you will locate the budgetary item that will best meet your money related objectives and requirements. Monetary pros acquainted with CDs will have the option to respond to the majority of your inquiries in regards to CD rates and how they will influence your venture. Guaranteeing that the majority of your inquiries or concerns are addressed agreeably before buying a CD will enable you to have a sense of safety in your venture.

Things to Keep in Mind

When you buy a CD, you ought to be set up to leave your cash in the store represent somewhere in the range of a half year to five years – possibly more. While your cash is in the CD account, it will accumulate enthusiasm at either a fixed or variable loan cost. Deciding if your CD has a fixed or variable loan fee will be significant. The more drawn out the cash stays immaculate in the record, the more noteworthy the arrival on your speculation will be.

On the off chance that you pull back cash from the CD account before it arrives at its development term, you might be punished. Early withdrawal of cash from a CD isn’t prescribed except if completely vital. Once more, so as to get the best profit for your venture, the cash saved into a CD record ought not be expelled until the finish of the development term.

Much of the time, so as to get the most noteworthy bank rates accessible, you must be eager to store an enormous entirety of cash into a CD account. The more noteworthy the chief store sum, the higher the financing cost will be. Standard CDs might be obtained with stores of somewhere in the range of $1,000 and $5,000. Kind sized or high rate CDs normally require a venture of $100,000 or more. With CDs, the more cash you can contribute, the better.

Advantages and Disadvantages of Multiplayer Online Games

Online gaming nowadays is indeed very popular especially to the youth of today’s generation. Thousands of online games are now wide spread at the circles of the World Wide Web. An online game only requires a computer network, which is the internet, through a personal computer or a video game console that can be linked into other players on the web. This proves that typically, แทงบอลผ่านเน็ต online gaming is a means for linking players together instead of the usual pattern of playing games. As what have stated, one of the benefits that online gaming offers is to connect to multiplayer games.

Multiplayer games are games played by more than one person by means of a computer and an internet connection which allows players to play in similar game setting at the same time. It serves as an avenue for players to benefit from interactions with another person by either as forming of a joint venture or competition. This also allows them to have a form of social communication.

Advantages of Multiplier Online Games

· Promotes Association

Multiplayer games allow players to build their own networks of alliance. This promotes interaction within the players since they need to support each other in order to win the game. This will also allow players to build teamwork in order to attain victory.

· Boost Self Reliance

Multiplayer online games will also contribute in boosting one’s self confidence since this type of gaming not only limited for forming groups or teams but as well as in developing competition within each player. This will entice each to do better as reward points are still given individually to those players who show off throughout the game.

· Improves Social Interaction Capacity

Since this permits alliances and competition, this will surely improve a player’s social interaction capacity as it allows supervision of co-players activity, resources and skills. Players will also be required to communicate with one another in order to achieve a common goal or have a good fight.

· Most exciting game experience

Multiplayer gaming will promise you to practice a more exciting game experience since you are now dealing or fighting with other individual unlike in a typical one-player game which only put up a fight between you and the computer. Having an alive competitor or partner will entice you think of strategies and techniques to achieve your goal.

Disadvantages of Multiplier Online Games

· Requires long hours of playing

Since you are playing with multiple other players, you cannot just stop from playing because this will affect the network. Typically, this will require you to play in long hours depending also o your co-players playing the game.

Successful Wedding Planner

Can you make a living planning weddings? Yes. As a self-employed professional, you can either charge a set fee for the wedding or a percentage of the total cost. Your income can be uncertain when you first start planning these extravaganzas, but as your reputation spreads and you gain more experience, your income can increase dramatically.

Of course, you will make more income on an elaborate, huge wedding, but several smaller and simple weddings will be less stressful when you are starting out and, when the separate income is added together, you will probably make the same amount of money.

Some agencies who track salaries report yearly incomes in the $50,000 range for wedding planners. One such agency, PayScale, currently reports these average hourly rates for the profession:

* California $28.00

* Georgia $27.50

* Massachusetts $20.64

* New York $15.00

* Louisiana $14.00

* Pennsylvania $10.23

* Texas $9.00

As with any self-employment, your success depends entirely on your wedding creativity, reliability and marketing skills. There are online courses you can take to teach you the skills you need to plan the perfect wedding for your clients. Some of those courses will lead to certification as a Wedding Planner, which will give you more credibility with your clients and improve your professional standing with your colleagues.

Getting Started

What a professional Wedding Planner actually does is take on the details and responsibility of the event, relieving the bride and groom and their families, from the stresses involved. In turn, this allows them to enjoy the preliminary wedding events, like bridal showers and picking a honeymoon location.

There are lots of details you, as a Wedding Planner, need to know to keep things running smoothly and within the budget available. You will have to have a set of resources you can tap into to get the best service at the best prices, like reserving the church or chapel, catering the reception, ordering flowers, getting the wedding dress designed and ordered, selecting invitations and announcements, booking the music and hiring a professional photographer, among many other tasks.

It would probably be very good advice to start your career on small and somewhat inexpensive weddings. Giant extravaganzas can be very complex and time consuming to the most experienced Wedding Planner and you would be well-advised to start smaller and work up.

Some of the following tips should help you get started on planning a smaller wedding that will save money on several of the more expensive features of normal weddings. The bride’s father will love you for it.

The Wedding Gown

* The wedding gown can be expensive enough to break any budget. You can offer your client several options that are affordable and will still make the bride look like an angel as she floats down the aisle.

Renting a gown is becoming more popular every day. Think about it. The bride is going to wear it once and it was probably worn once before she rented it. It also avoids the storage problem for 20 years if the bride will not be saving it for her firstborn child to wear at her own wedding.

* If a member of the bride’s family is a good seamstress, suggest that she ask the family member to make the dress. Providing all the material and even paying the family member for the service will more than likely be less expensive than buying one from a bridal store.

* Another way would be for the bride to wear her mother’s wedding gown, if she saved it. You might want to check it carefully for any deterioration before the bride commits to wearing it. The mother is probably from a generation that thought saving her wedding gown was an obligation of the marriage and believed for several decades that her daughter would wear it at her own wedding.


Escort Passport IQ Review

Is your dash cluttered with 12-volt electronic devices such as a radar detector, a GPS and perhaps even a blue tooth hands free cell phone interface? Don’t you wish that someone could come up with a device that would combine all these into one?

Well now there is such a device and it is the new Escort Passport IQ radar detector, GPS and more.

When I first laid hands on the Escort Passport IQ, I called it a game changer in the fact that Escort’s engineers were able to create a radar detector that had the high performance of the Escort 9500ix and stuff it all into a full featured dash mounted GPS hobart escorts that also included optional blue tooth capabilities for hands free calling, live XM traffic reporting while also developing the capabilities for future devices.

When my wife got to see the unit for the first time she commented that it was the first radar detector that she ever seen that she would be comfortable in putting on her dashboard because it didn’t look like a traditional radar detector.

Because of the GPS capabilities of the Escort Passport IQ it is able to notify you in well in advance when you approach one of those photo enforcement devices such as a red light camera or photo radar camera with an audio alert while also displaying the exact location of the threat on the IQ’s five inch screen.

There are also a myriad of other screen options such as:

Detector Mode that will display your route, the speed limit, your direction of travel along with the band and exact frequency of any police radar and/or laser threat ahead.

3D Navigation Mode that will provide your current location and route on a its five inch screen while also displaying any photo enforcement speed traps directly on the map.

The Passport IQ’s maps are powered by the Navteq database, which is one of the more accurate GPS mapping databases available today.

The IQ’s photo enforcement database is powered through the Defender database, which is updated weekly.

Need to update your Defender database or update the detectors firmware, just download the latest updates online from your computer and then directly into your Escort IQ.

The our testing of the Escort IQ’s radar detectors performance in range and sensitivity we found that it was equivalent to other high performance radar detectors in its class such as the Escort 9500ix and the Escort 8500×50.

As far as its filtering abilities in filtering out those annoying all those false alerts, the IQ was on top of the class tying with the 9500ix and the 9500ci for first place due to the inclusion of the Autolearn smart filtering capabilities found in all three detectors.

Some of the most frequently asked questions we receive in regards to the Escort Passport IQ include;

Is the IQ stealth against the radar detector detector devcies such as the Spectre and should I consider activating the Ku band function in the unit

As far as stealth, no, even though the Escort Passport IQ is stealth to the eye, it is not stealth to the RDD’s such as the Spectre. If you do drive in areas where radar detectors are illegal you can deactivate the radar detector functions while still using the full featured GPS. However, If you require a detector that is stealth to all RDD’s then I would recommend either the Escort Redline, the Escort 9500ci or the Beltronics STi.

As far as activating Ku band, if you drive in North America I would recommend that you leave it turned off, as there is no police agency in North America that uses Ku band.

However if you travel in Europe or other Asian countries you then may want to consider activating Ku band.

“Radar” Roy Reyer is a certified traffic radar instructor and retired police officer who is a recognized expert in the field of speed counter measurement equipment such as radar detectors, jammers and anti photo radar devices. Click here to read more of Roy’s radar detector reviews


Sales Funnel Marketing Explained

In all kinds of marketing offline and online there is what is know as a sales funnel. If you imagine a physical funnel and what its purpose is you have a good idea of what a marketing sales funnel might look like and what its function is.

The wide open top of a marketing sales funnel is where we gather leads for our offer and here, after identifying our target market, we usually gather leads. How to gather leads in our target market varies. A useful way of getting the attention of our prospects in order to encourage them to clickfunnels discount 55 off enter our funnel is to offer them some form of value in the form of education or a free gift of some sort.

People like to do business with people they like and respect as experts in their field so it is up to us to build a relationship and trust with our prospect before attempting to pitch them on our offer. When we deliver massive value and show a genuine interest at the entry point to our sales funnel people will start to feel that they know us. The more value we are prepared to offer when it seems there is nothing to gain, the more chance we have of having the opportunity to get in front of that person in the future.

Once the relationship is established we are in a position to offer one of our products which is of low cost, and again we offer massive value. Now gradually our prospect has become a client and has seen that we have offered massive value up to this point so when we approach them with a higher ticket product or service they will be convinced that even though the cost is higher, the product or service will have the same massive value as before in proportion to its function.

The fact that we have delivered value all along means that when our client is choosing between us and our competitors even if our price is higher, they are sure to get massive value from us whereas they are not sure what they will get from our competitor. The sales funnel can go on into infinity of course depending on where we want to take it. It is important for us to understand this in our business model so when we acquire a client we can develop the potential of that client in this way. Every client has the potential to be a client for our top end product or service if we operate with this model.

Choosing The Right Sugar Glider Pet Shop As Your First Priority

As the prospective buyer of a glider possum, you are part of a consumer base who contributes to the success of reputable sugar glider pet shops. By supporting those shops which operate according to acceptable standards of business, you will help to eliminate shops which are unsafe, unhealthy and endanger the well-being of their gliders. Upon purchase, you must understand that you are dealing with an exotic mammal from Australia which cannot be found at the average shop. Dog Fashion Products To ensure you are receiving your glider in acceptable condition, you must make careful decisions and observations on the shop you plan to visit. Taking the necessary precautions to confirm whether your pet shop is reputable by law goes a long way in an industry which unfortunately consists of money-driven, illegal shops you need to avoid. With the proper buying decisions you not only help promote dealers who truly care about their gliders but you also put yourself in the position to purchase your new pet the way it is supposed to enter your life, healthy and happy.

Sugar gliders appear as very adorable creatures to the buying public but unfortunately these exotic pets are not as well understood as they could be. This lack of understanding leads to impulse purchases, a behavior of the buying public which illegal sugar glider pet shops will not hesitate to exploit. Those who are thinking about choosing a shop should realize that a bit of precaution and study before hand is essential to avoid falling into the tempting trap of shops who place their rate of income above the safety and care of their pets. By law, glider pet shops are required to own a government-issued certificate which verifies their business as worthy of operation. This is the first thing you should look for when confronting a shop and one of the important reasons why you should only make a purchase of your pet from a physical location.

The industry of gliding possums is made up of both physical brick/mortar shops and online dealers. The online world of shopping for a glider should be avoided at all costs. For one, you will be uninformed to essential information you can gain about the shop if you visited in person instead. Secondly, you are also more likely to come across a shop which is more interested in receiving fast money based on ambiguous information and fast selling tactics. Observing the shop in person is the only way to determine the cleanliness and safety of the environment while understanding the true business intentions of your dealer.

To know the nature of the gliding possum is to know the proper conditions of the pet shop environment in which they should be sold. The sugar glider is a nocturnal mammal which originates from the wilderness of Australia. It thrives in packs of it’s own kind in this warm environment and is adept to bonding with a variety of other creatures during it’s life span. Due to the nature of their environment and physical characteristics this creature is very playful and designed for jumping and climbing as it’s daily activity. The store owner who cares about keeping the ideal environment of captivity for it’s gliders should be aware of these important facts and eager to share them with you. Once you visit their pet store you should see a place which is clean, safe and without direct exposure to drastic changes in temperature. The cages should also be clean while designed with a reasonable amount of space and climbing platforms to promote the glider’s active lifestyle.

Tips Untung Banyak Bermain Poker Online Di Situs Poker Rupiah

Poker online menjadi permainan judi kartu online yang paling diminati oleh masyarakat di seluruh dunia, terutama di Indonesia. Permainan poker online menjadi favorit bukan tanpa alasan, sebab poker online terkenal sebagai game online yang memberikan keuntungan taruhan berupa profit nyata kepada setiap pemenang nya. Poker online termasuk dalam perjudian jadi pemain yang menang memang akan mendapatkan keuntungan dan yang kalah akan mengalami kerugian. Keuntungan yang di dapatkan dari taruhan online poker juga berupa uang asli, hal ini dikarenakan jenis deposit yang dipakai adalah uang asli, atau poker rupiah.

Hasil keuntungan taruhan yang didapatkan dari permainan judi poker online bisa mencapai nominal yang cukup banyak, sehingga tidak heran jika ada banyak orang yang tertarik untuk bermain poker online. Terlebih lagi, poker online sangat praktis untuk dimainkan tidak seperti permainan poker konvensional yang harus datang ke tempat perjudian seperti kasino. Hanya dengan menggunakan internet dan gadget maka kalian sudah bisa bermain poker online setiap saat. Bermain poker online deposit uang asli atau poker rupiah selain menguntungkan juga mudah dan praktis. Untuk itu segera klik disini untuk main game poker online 1001 terbaik dan paling menguntungkan.

Tips Untung Banyak Bermain Poker Online Uang Asli

Untuk bisa mendapatkan keuntungan dari permainan judi poker online, kalian harus bisa mendapatkan kemenangan. Dengan mendapatkan kemenangan yang banyak maka keuntungan yang bisa didapatkan juga semakin banyak. Untuk itu berbagai cara dilakukan untuk bisa menang dalam bermain poker online. Dari berbagai car yang banyak digunakan, ada juga yang lebih fokus memakai teknik untuk bisa mendapatkan untung yang banyak saat bermain poker rupiah. Nah, jika kalian tertarik menggunakan teknik untung banyak tersebut, berikut ini tips untung banyak bermain poker online,

Menggunakan Teknik Khusus Untuk Meningkatkan Keuntungan Taruhan

Tips pertama yang bisa dilakukan adalah mempelajari teknik khusus yang fokus untuk mendapatkan keuntungan yang banyak. Teknik yang efektif untuk meningkatkan keuntungan taruhan adalah check anda raise. Teknik ini bisa digunakan untuk mengecoh lawan serta membuat lawan lengah sehingga mengambil call setiap kali kalian mengajukan raise. Dengan demikian, secara otomatis hasil akhir taruhan yang didapatkan bisa lebih maksimal. Pelajari teknik ini, untuk bisa mendapatkan keuntungan taruhan yang maksimal.

Mengelola Modal Dengan Baik

Agar bisa mendapatkan keuntungan yang banyak, kalian juga perlu mengelola modal dengan baik. Cara mengelola modal dengan baik ini meliputi, selalu menentukan target kemenangan sesuai modal di awal permainan, lalu memikirkan dengan matang setiap nilai taruhan yang akan dipasang, serta memulai taruhan secara bertahap dari meja kecil hingga ke meja beaar.

Membeli Banyak Kartu Jackpot

Untuk bisa mendapatkan keuntungan banyak, kalian perlu mengikuti program jackpot. Program jackpot adalah program khusus yang di buat oleh situs poker online terpercaya dengan berbagai jenis hadiah menarik yang nominalnya bisa mencapai puluhan juta rupiah. Untuk bisa mendapatkan hadiah utama jackpot tersebut, kalian harus berhasil mendapatkan kartu utama jackpot. Nah agar bisa mendapatkan kartu utama jackpot, kalian harus membeli banyak kartu jackpot sehingga peluang untuk bisa mendapatkan kartu utama jackpot di situs poker rupiah menjadi semakin besar.

Selain menerapkan tips – tips di atas, kalian juga harus bermain dengan tenang dan rajin berlatih supaya kemampuan dalam mengambil keputusan yang tepat saat bermain poker online menjadi lebih meningkatkan dan akurat.

How to Improve Your B2B Profitability Using a Marketing Funnel Management System

By using a marketing funnel management system it is possible to improve the profitability of your B2B business. Most businesses are likely to be running CRM (Customer Relationship Management) software, and are also likely to be using it to only a fraction of its capability because CRM in itself is only part of the answer to managing the marketing and sales aspects of a business.

Too many businesses separate sales and marketing to the extent that they feel obliged to compete, and unfortunately, while healthy inter-departmental competition can be of benefit for many companies, it can also have a detrimental effect without some form of control. clickfunnels free trial That control can frequently be provided by automated lead scoring systems with pre-set rules.

However, even better would be to combine marketing and sales efforts into a result that compares leads entering the funnel against customers leaving it. In other words, the combined efforts of marketing and sales functions are integrated to a single objective.

How can that be put into effect? Any system or extension of marketing and sales functions must be part of your existing CRM system, and an automated marketing funnel management system would have to be integrated with your current CRM software. Were that not the case then you would have different and possibly conflicting systems operating concurrently – and that rarely results in success.

Given that a marketing funnel management system could be integrated with your CRM software, what should its objectives be in order for it to be successful in improving the profitability of your B2B business? First, the software will focus on B2B, so that it should be designed to help a company that does business with other businesses. This offers the advantage that the lead is seeking a genuine solution to a problem. Businesses should not be surfing the net for fun.

If they get to your website then they can be classified as genuine leads, and not passers-by clicking for the sake of it. Lead scoring software can immediately score such clicks positively, and you can offer inducements such as white papers or free trial products in the knowledge that they will be accepted only by interested businesses and not by individuals seeking freebies!

Those entering your marketing funnel can then be nurtured and scored as they pass through it. All of this is carried out automatically, with scoring initiated with specific action events, such as offering contact details, downloading a white paper or even just visiting the site. Professional lead scoring can be integrated with your CRM system that holds the lead’s details in a database, and maintains the statistics and position of each lead within the marketing funnel.

A lead nurturing system can be employed to analyze the needs of the lead from response to certain triggers, and be offered free publications that relate to the leads of the specific need. A white paper or free report can be provided, and later in the funnel a lead, perhaps now qualified as a prospect, could be offered a low-cost product that relates to their specific interest.

Eventually, the marketing funnel management system will identify qualified customers that have purchased specific products related to their business. You can mark that point as the bottom of the funnel or you could (preferably) mark it as one more stage on the way downwards. It is one more qualifying step, after which even more effort is made with what is now a customer.